Coronavirus

State Before Strategy: The Importance of Spreading Certainty in Times of Crisis

In times of crisis–like we face right now with the COVID-19 coronavirus–the easiest thing is to jump right into “fix it” mode. After all, we’ve realized that our old, familiar ways of doing things aren’t relevant anymore, so… fix it! The challenge, though, is that a crisis often sends us into survival mode, which is

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