Rethink Your Identity: Time to Drop the Heavy Bag That’s Holding You Back?
Over the past several weeks, Southwest Airlines shocked the travel world. It wasn’t just about price changes.It wasn’t just about policy changes. The shock came as they ended two of the most iconic parts of their identity: ➡ Two free checked bags➡ Open seating For decades, those weren’t just features—they were who Southwest was.“Bags fly […]
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